Jacob Westerberg, PhD

Measured

Precision over
effort.

Most leadership development falters for the unglamorous reason that leaders work hard on the wrong things, in the wrong way.

Leaders do not develop by sitting through slide decks in hotel ballrooms. They develop on the job, where their habits, decisions, and relationships have consequences. However, much leadership development still offers different people the same advice, with scant regard for the realities of their work.

I wrote Measured to make the case for a more precise approach. The book shows coaches how to use assessments to understand the people they work with and make better decisions about where to focus development.

Read Measured on Amazon →

Praise for Measured

An important book for coaches and leaders who want growth to be both deeply human and genuinely measurable.

Dr. Marshall GoldsmithThinkers50 #1 Executive Coach · NYT bestselling author of What Got You Here Won’t Get You There

He turns complex insights into a clear framework that leaders can act on.

Dr. Geoff SmartChairman & Founder, ghSMART · NYT bestselling author of Who and Power Score

A standout contribution that will elevate both coaching practice and leader growth.

John RyanFormer President and CEO, Center for Creative Leadership

Read Measured on Amazon →

Assessment

Three questions every leader should ask.

These three questions anchor the framework in Measured. I’m developing an assessment for each to help leaders understand themselves and decide where to focus their development.

Reputation In progress
How do others see me?

Compare how you see your behavior with how your colleagues experience you. See where those perspectives align and where they differ.
Status as of October 2026
1. Item developmentComplete
  Write the statements people will use to describe their own behavior and be rated on by their peers.
2. Expert reviewComplete
  Ask subject matter experts to review the statements for clarity and how well they describe the characteristics they intend to assess.
3. Development studyIn progress
  Collect responses from a large group to examine how the statements perform, how they group, and what needs to change.
4. Validation studyNext
  Test the revised assessment in a new group and compare results with established personality assessments.
5. Technical reportPlanned
  Publish the research findings, explain how to interpret the scores, and describe what the evidence supports.
6. LaunchPlanned
  Make Reputation available to take and notify everyone who signed up for an announcement.
Identity Planned
How do I see myself?

Examine the values and interests behind your choices, including the work you find compelling and the priorities you bring to leadership.
Influence Planned
How do I make others feel?

Assess how well you read, understand, and manage emotion in yourself and others, so you can identify which emotional abilities to develop.

Leave your email to get updates.

Jacob Westerberg smiling beside a projected diagram of nested circles labeled Identity, Reputation and Influence

About